Going virtual: How the iconic October Tour was translated to a digital format September 20, 2020

SALISBURY — For the past several months, DKM Media has been shooting pictures, flying drones and mapping out rooms digitally in order to transition the Historic Salisbury Foundation’s OctoberTour into a virtual event for the first time in its 45-year history.

The decision to go virtual came in the spring, when the COVID-19 pandemic raised doubts about whether an in-person event where groups of people crowd into houses would be feasible or safe. At that time, the Historic Salisbury Foundation was working with Salisbury-based company DKM Media to give the organization’s website a facelift.

The partnership came at the right moment.

“We’d already decided that we were going to use DKM to redesign our website,” said Sada Stewart, the executive director of the Historic Salisbury Foundation. “We’d been working with them and as we were talking about how we didn’t know what to do and how we were considering going virtual, they said ‘We can help you with that.’ ”

In June, DKM began the process of virtualizing tours for seven historic homes and buildings so that people can appreciate the nuances and history of the houses from their own.

“We have a special camera that takes six pictures at one time and provides a 360-view,” DKM Media co-owner Taylor Hutchins said. “With that, you’re able to fully guide yourself around an entire space. We have the ability to also take that and integrate music, audio and video as well.”

Stewart said that DKM’s process of virtualizing the houses went flawlessly.

“They have it down to a science,” Stewart said. “They put the camera into a central location and operate it with an iPad and they direct it to take all of the photos they need to take. I was there the first time when they were filming the Hall House and they filmed the whole house in about two hours.”

Although participants won’t be able to see the houses in person, they will see them in a way that they’ve never been shown before. Starting on Oct. 9 at 6 p.m., people can go to the website any time and click through a tour of the homes at their own leisure. Along with video and audio elements, the tours will feature personalized messages from some homeowners, including Jacqueline Jensen.

Taylor Hutchins and Daniel Waters of DKM Media set up their 360-camera at the Snider-Floyd House as the home's owner, Chace Jensen, looks on. Photo submitted.
Taylor Hutchins and Daniel Waters of DKM Media set up their 360-camera at the Snider-Floyd House as the home's owner, Chace Jensen, looks on. Photo submitted.